In 2023, the United Utah Party was working on branding, with the goal of sending a clear message about what the UUP stands for. They selected “The 5 Es":
You can show your overall support by signing this root camp petition statement. Or, if you’d like to indicate which of the 5 Es is most important to you, you can sign one or more of the individual items in the order of your preference. Anyone is also free to add and or support additional items if you think there is anything missing from the 5 Es.