http://www.ted.com/index.php/talks/robert_wright_on_optimism.html

We believe Robert Wright is on the right track. You've got to not only want to find out why the devil hates you, you've got to find out what it is the devil wants. Then set as your goal, getting that, along with what you want. And of course, all of that is just communication right? He said it would be hard, but the only thing that is hard is it's still very hard to know what 1 billion Muslims want. He called it a 'worthy research project'. But of course, the goal of canonizer.com is to do much more than just some 'worthy research project'. It is to simply empower them to communicate easily, concisely and quantitatively so we can always know concisely and quantitatively, why thay hate us AND what all of them want (the same thing really) - and visa verse all real time.