When we hear most descriptions of heaven, there is much that sounds like eternal damnation to us. Most importantly any kind of isolation / separation. Including Gods or dead people that have to hide from anyone, memories of previous existences being destroyed or veiled, people being segregated in higher and lower kingdoms, or hell...
We are committed to never giving up, whether in this life or the next, to make all things possible for everyone and everything (including dogs, fish that we ate...). We will never give up till all people are 'saved' in the perfect heaven for each of them.